Ad Execution

Ad Execution position is a key role assisting our Strategy team in the application and execution of customer data and analytics.

RESPONSIBILITIES

Assist with campaign execution, optimization, and reporting, to help ensure that client objectives are met
Analyze and interpret campaign and content data, helping derive actionable insights for reporting that measures the success of client objectives
Drive inputs to our predictive statistical models, audience profiling, market segmentation and web conversion
Ensure data accuracy and integrity
Support the Strategy team in keyword campaign and optimization

1+ years of analytical and data experience
Business Skills – ability to effectively demonstrate ownership and manage multiple assignments at once
Understanding of direct marketing theory (experimental design) and marketing program measurement
General Skills – ability to analyze business problems and think independently; suggest new approaches as appropriate
Strong oral and written skills to communicate data and insights in a simple way, attention to detail, aptitude for problem solving and interest in explaining consumer behaviour online

Proficiency in Microsoft Excel a must
1+ years working with Google Analytics, Adwords and other web analytics software
Other Microsoft Office: Powerpoint, Word and Access (bonus)
Statistical modelling and data queries