Rexall has been serving the population of Canada since 1904 and has become one of the most trusted pharmacy brands in the country.
With over 400+ locations, their commitment to bettering the communities and health of Canadian families has been unwavering as they continue to provide increased access to convenient, quality healthcare and products that Canadians can feel good about.
The pharmaceutical company wanted to increase brand awareness and loyalty through the initiatives of the campaign, therefore the Triangles system needed to carve out specific audience theories and cohorts about the target market. To engage with the consumer, Triangles faced the challenge of reaching the designated target audiences geographically based off their proximity to one of Rexall’s 400+ retail locations. Geo-fencing was implemented and leveraged to solve this equation.