SoCIAL Lite is Canada’s number one vodka soda brand. With the elimination of artificial sweeteners and sugars, Social Lite offers a health-conscious option for the active lifestyle.
Having limited exposure to digital advertising, Triangles sculpted a personalized targeting program to achieve Social Lite’s goals – increase brand awareness. Always backed and guided by data, Triangles tracked the progression of the campaign by measuring engagement with specific and decisive metrics.
Bright, captivating, and attention-grabbing ad creations were produced for choice channels and multiplied for the purpose of multivariate testing, resulting in thousands of ad variants launched.