Waterworks: 13 storey mixed-use building in trendy King West, Toronto with retail, a food hall and a YMCA.
The developers Mod & Woodcliffe embarked on an ambitious project plan inspired by international food halls and other well stitched together multi-use residential projects. Mostly, they focused on the end consumer; knowing almost all of them could be interacted with online.
With limited previous digital campaigns to learn from, establishing baselines proved to be an important first step for the Waterworks team with Triangles. From there, decisions could be informed via (unbiased) data. The client wished to appeal to both real estate agents and buyers directly, calling for a nuanced approach with various different consumer journeys.