14 4:02 pm

Media Channel Impact Analysis – Adapting Your Campaigns for Q2

2020-05-15T15:32:49+00:00

Media Channel Impact Analysis - Adapting Your Campaigns for Q2 Two months in, the effect of the COVID-19 pandemic on advertising is still being felt. While ad spends have recovered in certain verticals, adjustments are still taking shape with many advertisers hesitant to make bets [...]

Media Channel Impact Analysis – Adapting Your Campaigns for Q22020-05-15T15:32:49+00:00
19 2:53 pm

Establishing Lifetime Value

2020-04-24T15:47:04+00:00

Establishing Lifetime Value What's in a value of a customer? Sometimes open to debate, the discussion is often advanced the right analysis. This was an interesting, numerical read on Lifetime Value by KissMetrics using Starbucks as a case study (click to expand). [...]

Establishing Lifetime Value2020-04-24T15:47:04+00:00
17 5:42 pm

5 Easy Questions

2020-04-19T14:40:47+00:00

5 Easy Questions 5 Easy Questions 5 Questions to Ask Yourself/Marketing Team/ Digital Agency: What is your traffic delivery strategy? What is your targeting strategy? What is your creative strategy? What is your optimization strategy? What is your growth strategy? [...]

5 Easy Questions2020-04-19T14:40:47+00:00