AUDIENCES & MEDIA MIX
Triangles dedicated Insights team begin by creating or executing your existing audience targets with a data-led targeting plan for all digital channels. Keyword, interests, geography, work, location, education and other psychographic attributes are taken into account.
A funneled approach integrating each recommended channel, accounts for each audience target. Search, Facebook, Instagram, Display, Remarketing, Native, YouTube, LinkedIn, Twitter, Amazon, and more direct channels are integrated. ROI forecasts are delivered based on your budget, conversion metrics and industry benchmarks.
A cross-channel flight plan is devised to account for data collection, refinement and scale, relative to your launch timing.
PERSONALIZATION & LAUNCH
An expert Personalization team strategizes a journey mapping strategy with customized touchpoints for each audience target and desired conversion.
Experiment design hypothesizes A/B or multivariate tests for relevant variants, to inform which messages, messaging styles and tests will work against a control group for each audience.
Skilled platform specialists follow your brand guidelines to create hundreds of relevant ad variants across each audience journey. Personalized landing pages for first and remarketing visits are also devised.
COLLECT & SCALE
Triangles.ai’s engine ensures uniform data collection and measurement across channels, creative and audiences.
Structured data collection create stats-significant baselines to make high-impact optimization decisions with. Channels, Audiences and Creative Strategies are all understood by their indexed performance.
Unified analytics ensure cost-efficient data collection before scale decisions can be made. From there, algorithmic machine and manual optimizations are made to confidently allocate your ad spend, many times weekly towards conversion. Custom Insights are delivered to your marketing teams, to drive Creative & Business Intelligence.