BRAND – Having limited exposure to digital advertising, Triangles sculpted a personalized targeting program to achieve Social Lite’s goals – increase brand awareness.


SCALE UPS – The goal of execution aimed to entice new clientele towards completing a booking and to increase overall brand awareness of their new, highly engaging offering – backyard axe throwing.


EVENTS – With limited previous digital campaigns to learn from, establishing baselines proved to be an important first step for the Waterworks team with Triangles.


E-COMMERCE – The Triangles system worked to form appropriate digital targeting theories and creative assets that worked best to discover new customers and drive eCommerce purchases.


LEAD GENERATION – The dedicated Triangles team ensured to guide SAP during the campaign to gain transparency in conjoining accurate KPI’s with successful creative units.


REAL ESTATE – The client wished to appeal to both real estate agents and buyers directly, calling for a nuanced approach with various different consumer journeys.