Having limited exposure to digital advertising, Triangles sculpted a personalized targeting program to achieve Social Lite’s goals – increase brand awareness.

The goal of execution aimed to entice new clientele towards completing a booking and to increase overall brand awareness of their new, highly engaging offering – backyard axe throwing.

With limited previous digital campaigns to learn from, establishing baselines proved to be an important first step for the Waterworks team with Triangles.

The Triangles system worked to form appropriate digital targeting theories and creative assets that worked best to discover new customers and drive eCommerce purchases.

The dedicated Triangles team ensured to guide SAP during the campaign to gain transparency in conjoining accurate KPI’s with successful creative units.

The client wished to appeal to both real estate agents and buyers directly, calling for a nuanced approach with various different consumer journeys.